Part 1: Hipsters, Hustlers and Hackers

“To run an efficient team, you only need three people: a Hipster, a Hacker, and a Hustler.”  – Rei Inamoto, Chief Creative Officer, AKQA

There are 3 different types of people who are needed to make up a business team. Hipsters, hackers and hustlers all play key roles in launching your startup. In this 3 part series, we’re going to introduce you each of these personalities, and why you need one on your team.

What is a Hipster

A creative enthusiast, and a wiz at all things design, the hipster breathes life into a brand. A hipster is fluent in the language of fonts, layouts, color palettes, and the works of well known artists. They can take inspiration from different brands and create a unique and well rounded voice and identity.

Who is a Hipster

So you are looking to get a hipster on board with your project, but where do you begin to find one? A hipster’s natural habitat is the creative world. Look into marketing and advertising firms, graphic design communities, or in public relations departments. These communities build, foster and inspire these creative minds.

If you’re wondering if you are a hipster, we have a few questions that can solve that mystery

  • Do you have a knack for color combinations?
  • Do you own a shirt that says Helvetica written in Comic Sans?
  • Do you have dreams about writing copy for the next big viral campaign?

If you answered yes to any of these questions, you’re definitely a hipster.

Why you need a Hipster

It’s all good and well if you have the best new business idea. You may even have the best coders, developers, and hustlers. But at the end of the day, your customers connect with a brand. The voice and identity that your brand has needs to be on a level that your audience understands and connects to. This is why all successful companies and startups need a hipster.

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