It’s a BRAND New World
Living in the Digital Age has become a tad more complicated.
Social Media has morphed into the new world of marketing.
As billions of people jump on to hundreds of platforms (most current list I’ve found HERE), it’s more essential than ever to gain CLARITY and purposefully craft a compelling brand that stands out and gets noticed!
What’s Your Ooey Gooey Centre?
The truth is, we as consumers don’t really think about how we engage with the company brands we purchase from… but we know we are looking to be inspired!
We want to work with companies and people who we can relate to; who help define who we are.
A recent Inman News article based on a discussion in the Facebook group called ‘Raise The Bar’ posed this question: Should Real Estate Agents Drive Fancy Cars? (For the record I will argue they should…or shouldn’t depending on their goals and target market.).
You can quickly see how murky the water gets. This is precisely why knowing WHO YOU ARE and how to communicate WHAT YOU STAND FOR quickly and effectively in this fast paced, social world is fundamental to achieving your business goals.
Branding can easily be broken down to a formula, a puzzle, a roadmap. Join us as we take you through our Brand Score Process.
Brand Barriers and the Solution
With all the changes in algorithms and the fast pace of social marketing, having a solid brand has become more vital than ever.
I’ve said this a million times, just designing a cute logo and clever tagline are only the surface of defining your brand.
BRAND needs a rebrand!
We have to be prepared to dig deeper; to gain clarity and to be able to articulate it vividly, in a matter of seconds, because that’s all the time we have in this uber fast paced world!
If you want to stand out and differentiate you must go beyond ‘pretty’. You have to have some ‘meat on your bones’ too. In a 2012 Google Think article, Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners shares how brands need to be offering more value. That is more true than ever!
Take beautiful, and then be clear, useful and intuitive! Your Brand doesn’t stand a chance if you don’t view it as the entire experience.
In this one hour webinar on May 29th at 2pm we’ll discuss the different foundation elements that give your brand depth. We’ll examine tone, language, visual elements, your scope and reach and how your BRAND will work for you.
Don’t just build a business–build the business that inspires you and your ideal client!